Digital Marketing
Welcome to my boards page. Please take a look at some projects I have done throughout my time here at UAT.
Objective 1
Understand inbound marketing and SEO strategies based on evolving trends in the market.
Inbound marketing is an approach to creating valuable content that aligns with the needs of your target audience. I wrote a couple SEO optimized blog posts for assignments that I added to my personal brand website. With Stace Dixon as my lead, I helped edit 58 AI-written articles for brand voice, CTA, and SEO for Grab the Axe. Re-designed and added an SEO optimized website for Crazy About Kids Pulmonary Services to attract more clients.
A few of Grab the Axe edited blog articles.
An image of Crazy About Kids Pulmonary Services website displaying a CTA.
Objective 2
Create content that fosters the growth and engagement of a targeted audience.
My SIP project targets couples who are planning a wedding. I have created a marketing plan, website, and content in order to engage my target market. I created content for an assignment for a women's workout clothing company. I created infographics for my blog about how to post on social media and what the future of marketing would look like ten years from now.
Objective 3
Design and implement digital marketing strategies that follow branding guidelines.
Customer personas can help all your team members develop a shared understanding of the target consumer group; it helps marketers make decisions strategically instead of intuitively. I have made my SIP customer persona as well as two others for assignments. A SWOT analysis is a simple but comprehensive strategy for identifying not only the weaknesses and threats of an action plan, but also the strengths and opportunities it makes possible. I created an add to promote my SIP project, with a CTA to download the app. Worked with the marketing team on project Murphy to create a brand strategy, as well as wireframes, survey, and brand guides. Following brand guides at work is important for displaying products to make it appeasing to the eyes of customers.
SIP Website
SIP Website
Objective 4
​Identify basic KPIs (Key Performance Indicators) through analytics for conversion optimization.
Volunteered at local gym to help bring in more customers for their Jui-jitsu program. Designed website for Crazy About Kids Pulmonary Services, kept in mind the importance of tracking number of visits to their site. Determined ROI for SIP. Determined profitability for another invention for a class project.
Objective 5
Cultivate leadership qualities through the development and management of marketing campaigns.
Project lead for my SIP project. Helping local gym lead marketing campaigns to gain more customers. Helped create a website for Crazy About kids Pulmonary Services to gain more clients. Helped designer with ideas for blog images for Grab The Axe.
Objective 6
Develop the ability to work with standard and emerging platforms used in the industry for digital advertising.
Created YouTube thumbnails for SIP project. Created Instagram ads for SIP project and fictious company Boudica. Created content calendar for project Murphy. Created a slideshare post on LinkedIn.
